Mobile Market Pilot Program

Date Launched: January 12, 2024
Location: Sulaimaniyah

The Mobile Market Program is a pioneering initiative by Green Future Company designed to improve access to fresh, nutritious vegetables and fruits for underserved neighborhoods and rural communities in Sulaimaniyah. By directly connecting local farmers with consumers, the program shortens the supply chain, reduces food waste, and supports the local economy.

Program Details:

  • A specially equipped van stocked with a daily selection of fresh produce from local farms.

  • Weekly routes targeting residential areas with limited retail access, including informal settlements and farming villages.

  • Affordable pricing aimed at increasing food security for low- and middle-income households.

Future Plans:

  • Integration of a digital ordering platform for convenient pre-orders.

  • Inclusion of additional healthy products such as dairy and organic staples.

  • Partnership with local NGOs to target vulnerable populations more effectively.

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Achievements:
During its pilot phase, the Mobile Market served over 500 families, receiving enthusiastic community support. The program’s flexibility allows it to respond quickly to demand and seasonal produce availability. Green Future is now preparing to expand this service to other provinces including Erbil and Dohuk.